Views: 0 Author: Site Editor Publish Time: 2025-10-29 Origin: Site
The 5th GREE Global Strategic Partners Conference was held in Chengdu on October 21~22, 2025. Marking the 10th anniversary (2015–2025) of the brand vision “Made in China, Loved by the World”, global GREE strategic partners gathered to jointly review the decade’s remarkable achievements in internationalization and chart a new blueprint for future global collaboration.
Chairperson of GREE Electric Appliances Dong Mingzhu attended the event, presenting awards to outstanding overseas partners and delivering a speech. She expressed heartfelt gratitude to global distributors for delivering GREE products to households worldwide, emphasizing that GREE’s success in global markets stems from its unwavering commitment to integrity in business operations, technological innovation, and quality assurance. “We have entered a new era, and GREE is undergoing a significant transformation—from ‘Making Better Air Conditioners’ to ‘Making Better Home Appliances’”, she stated. Dong expressed her vision that global partners would achieve a strategic shift in both mindset and action, transitioning from single-product focus to comprehensive smart home appliance services, jointly advancing the brand vision of “Made in China, Loved by the World” to extend GREE’s innovative technologies to more families across the globe.
In 2015, the brand vision “Made in China, Loved by the World” was officially launched, as GREE embarked on its global market expansion journey with technological innovation at its core. Over the past decade, GREE has steadily reshaped international perceptions of “Made in China” through a high-quality product portfolio driven by core technological capabilities. From consistent leadership in the air conditioning sector to coordinated expansion across multiple categories including refrigerators, washing machines, and home appliances, the combined overseas market share of GREE, KINGHOME, and TOSOT brands has steadily grown. Today, GREE products are sold to over 190 countries and regions worldwide.
At the thematic forum, Kevin Bai, President Assistant of GREE Electric Appliances, delivered a keynote speech titled “Made in China, Loved by the World–A Decade of Journey and Future”, reviewing GREE’s strategic evolution over ten years and outlining the future roadmap for “Chinese Manufacturing” to go global. He stated: “GREE’s self-owned brands account for 70% of overseas revenue, which is a testament to our unwavering commitment to independent innovation. GREE will continue creating better living experiences for global consumers, showcasing the robust capabilities of ‘Chinese Manufacturing’”.
Additionally, senior executives from GREE, KINGHOME, and TOSOT brands across America, Canada, Iraq, Laos, Brazil, Hungary, and other countries shared their distinctive market practices. Their diverse perspectives sparked innovative insights for global market operations. Leslie Zhu, Marketing Director of GREE Electric Appliances, delivered a keynote speech titled “From Cooling to Caring–What GREE Means to the World” elevating the brand’s essence by emphasizing that GREE offers global users not just products, but warm and human-centered living experiences.
The product launch event showcased GREE’s innovative technological prowess, unveiling a lineup of groundbreaking new products including the SilenzX Series Air Conditioner, GMV9 Series VRF systems, 508 Flush-mounted Refrigerator, and GentleCare Washer Dryer Combo.
The SilenzX series air conditioner realizes industry-leading noise reduction effect with outdoor unit operating as low as 29 dB(A) and indoor unit at just 15 dB(A), while maintaining stable cooling performance in extreme low-temperature environments and reducing annual energy consumption by 15%. GREE made its overseas debut with the GMV9 series central air conditioning product line, featuring four distinct models—GMV9, GMV9 FLEX, GMV9 MINI, and GMV9 HOME—designed to address diverse global market demands through differentiated technological approaches.
The new dual-system 508L flush-mounted refrigerator features an independent dual-circulation design, a technological breakthrough that completely resolves the cross-contamination of odors commonly found in traditional refrigerators. Its -38°C super freezing preservation technology enables rapid freezing and effectively inhibits food oxidation, ensuring long-term freshness even for premium ingredients. Meanwhile, the GentleCare Washer Dryer Combo focuses on the four core needs of “fast, clean, dry, and fabric care”, offering customized washing programs for delicate fabrics like wool and silk through its gentle-care functionality, seamlessly balancing thorough cleaning with fabric protection.
During the event, overseas distributors visited GREE washing machine production base in Chengdu. As GREE’s first specialized washing machine manufacturing facility globally, the base integrates R&D, production, and logistics, with an annual capacity of 1.5 million units.
Throughout the tour, distributors gained in-depth insights into the end-to-end manufacturing process—from core component production to final assembly—while expressing high praise for the facility's intelligent production lines, automated logistics systems, and stringent quality control mechanisms. The highly automated production workflow, precision robotic arm operations, and rigorous quality inspection processes collectively demonstrated to overseas distributors the solid quality foundation behind GREE’s slogan, “GREE, Making Better Washing Machines”.
From 2015 to 2025, the decade-long journey of “Made in China, Loved by the World” has been a shared decade of progress between GREE and its global distributors, and a decade where Chinese brands have showcased the strength of intelligent manufacturing to the world. Looking ahead, GREE will continue to walk hand in hand with global distributors, making the “Chinese Manufacturing” brand shine even brighter on the global stage and advancing the vision of “Made in China, Loved by the World” from a beautiful aspiration into an even more expansive reality.
