New Understanding of GREE After Factory Tour

On October 27, 2025, a delegation of GREE Electric Appliances distributors from Bosnia and Herzegovina visited GREE headquarters in Zhuhai, embarking in-depth inspection and exchange activities. The delegation toured multiple core production and R&D facilities, gaining a comprehensive understanding of GREE's latest achievements in technological innovation, intelligent manufacturing, and global layout, further solidifying their confidence in GREE's strength.

At the GREE Hi-tech Showroom, the delegation paused among a dazzling array of innovative products. From residential air conditioners and HVAC systems to home appliances, smart home solutions, high-end industrial equipment, and precision molds, GREE showcased a diversified, vertically integrated industrial landscape. Leveraging continuous independent innovation, GREE is steadily advancing its strategic shift from “GREE, Making Better Air Conditioners” to “GREE, Making Better Electric Appliances”.

The Controller Factory served as a pivotal stop for the delegation to explore GREE's smart factory practices. Guided by GREE's enduring premium strategy and commitment to continuous innovation, the factory has actively adopted modern management systems and lean production methodologies, comprehensively optimizing product design, manufacturing processes, and supply chain management. Today, the factory has successfully transitioned from traditional electronics manufacturing to a lean and automated production system, steadily advancing toward a new era of data-driven “smart factory”.

At the Gaolan Port Intelligent Manufacturing Industrial Park, the delegation gained in-depth insights into GREE's innovative achievements in intelligent manufacturing and digitalization. Through on-site observation and discussions, they expressed high recognition of GREE's self-reliant corporate culture and unwavering confidence in product quality. Several representatives stated their hope to introduce more GREE products to their domestic market in the future, enabling consumers to share in the better life brought by technologies.

After the tour, a distributor representative shared, “This factory visit allowed us to witness firsthand GREE's powerful R&D capabilities and technological prowess, greatly boosting our confidence in selling GREE products. We saw that GREE consistently focuses on three key pillars—innovation, core technology, and high quality, to shape its products, services, and brand.”

Deltron, GREE Bosnian distributor, has strategically deepened its partnership with GREE since 2014. After a decade of sustained effort, it has successfully transformed brand influence into continuous sales growth, achieving stable annual performance growth for ten consecutive years. Currently, GREE's market share in Bosnia and Herzegovina exceeds 20%.

In recent years, Deltron has also secured a major contract to supply screw chillers for Doboj City's largest public hospital in Bosnia, fully demonstrating GREE's strong brand reputation and comprehensive competitiveness in the local market.

This visit not only deepened overseas distributors’ understanding of GREE brand essence and technological capabilities, but also strengthened mutual cooperation consensus. Moving forward, both parties will deepen strategic synergy based on high trust, committed to shared value creation and jointly advancing toward the grand vision of “a century-old enterprise, a world-renowned brand”.