GREE Inaugurates Singapore Branch！

On June 26, 2025, GREE AIRCONDITIONING SINGAPORE PTE. LTD. officially opened at 991 Alexandra Road, Singapore, marking GREE’s entry into the Singapore market with its self-owned brands. GREE will rely on Singapore’s high-standard market environment and its position as a global hub to accelerate the implementation of its “brands going global” strategy and create a new benchmark for green technology globalization.

In recent years, GREE has accelerated its strategic upgrade from "product export" to "brands going global". Currently, GREE independent brands account for 70% of its export volume. Singapore, as a global financial center and trade hub in ASEAN market, highly aligns with GREE's globalization strategy of "driving regional growth through central hubs". At the same time, Singapore’s requirements for air conditioning energy-saving technology have reached the top global level (such as Green Mark Platinum certification), and its stringent energy-saving standards also provide an excellent verification platform for GREE’s leading technologies.

GREE Singapore team will build a "three-in-one" service matrix: implementing a rapid response after-sales mechanism through standardization, establishing a regional technical training system relying on Singapore's university resources, and collaborating with local dealers to create composite terminals of "brand experience + technical support", as well as launching customized product solutions for the hot and humid coastal climate in Southeast Asia. For example, the application of “black diamond” fin technology has significantly improved product corrosion resistance and extended product service life.

With the official inauguration of GREE Singapore Branch, GREE's annual new products have officially entered the Singapore market. The released products cover wall-mounted unit CHARMO series, FREE MATCH, and multi VRF products. The upgraded products not only perfectly adapt to Singapore’s hot and humid climate, but also demonstrate GREE’s technological innovation capabilities targeted at tropical markets, providing local consumers with more durable, healthier, and smarter home appliances.  

With the inauguration of its new office in Singapore, GREE has officially anchored its strategic pivot in the Asia-Pacific market. As a leader in the global air conditioning industry, GREE will deeply empower Singapore’s modern life scenarios with energy-saving technologies and high-end product matrix that meet local high standards, and simultaneously build a regional business network centered on the Lion City to continuously expand the green technology landscape of its global business.